Nike’s Controversial Week
Recently, Nike introduced a campaign including the Quarterback, Colin Kaepernick. In launching this new campaign, Nike risked losing a large portion of its U.S. consumer base. For example, a t the end of the first day of the campaign launch, Nike’s stock declined almost 3.2%. So, why did they still use this campaign? They believed that by releasing this campaign they could gain more teen followers, who tend to be more involved in protest movements, particularly when political leaders and other authority figures are not aligned with their feelings and values. Nike had many supporters of campaign, they also had many individuals who didn't support it. Supporters see Kaepernick as a champion of individual rights, fighting for a sense of social justice, for not just people of color, but all minorities and people who feel at times like second class citizens. However s ome people see him as a questionable cha...

I agree. However, judging people is sort of a natural instinct for many humans whether they want to make the judgement or not. Our minds naturally allow us to think certain things without being able to control it.
ReplyDeleteI love your introduction, it is true that in our modern society we tend to forget where everything comes from. I like how you related it to what Nick's father told him. I believe more people should follow the same advice! Nice work :)
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