Customer Experience

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Whenever I am in need of groceries, I instantly think of Trader Joe's. Why? Trader Joe's has a one of a kind customer experience that causes customers to keep returning. For instance, Trader Joe's employees connect with customers on an emotional level. They chat with customers at the register and walk with customers to help find certain goods. Trader Joe's, also, is willing to take advice from customers on where to open new stores. And most importantly, the employees are not afraid of going the extra mile to help customers out. For instance, one employee delivered food, a process that they normally don't do, to an elderly at their home since they were snowed out and couldn't get necessary groceries. These actions have helped Trade Joe's preserve their customers and gain many more. 

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