Below the Roots

      Just last week, Apple released the iPhone XS, and it’s currently the best phone on the market. However, it's so much like last year's iPhone X that most people probably won't be able to tell the XS and the X apart. The iPhone XS is just the iPhone X with some modifications. Most of those improvements, though, are kind of hard to notice. Take the screen, for example. It's still a brilliant, colorful and sharp OLED display. But some of the improvements, like its increased dynamic range, can only be spotted when viewing photos. Also, the speakers are louder than the iPhone X. This means movies, games, and music will sound much better when you're watching in landscape mode. And, Apple said it upgraded the camera sensor that's over 30 percent larger, which means it lets in more light. Also, HDR photos can be snapped twice as fast, so there isn't the delay you see in other phones. Apple improved the water-resistance of the iPhone XS, too, so Apple says y...

           Recently, Nike introduced a campaign including the  Quarterback, Colin Kaepernick. In launching this new campaign, Nike risked losing a large portion of its U.S. consumer base.  For example, a t the end of the first day of the campaign launch, Nike’s stock declined almost 3.2%.  So, why did they still use this campaign? They believed that by releasing this campaign they could gain more teen followers, who tend to be more involved in protest movements, particularly when political leaders and other authority figures are not aligned with their feelings and values.  Nike had many supporters of campaign, they also had many individuals who didn't support it. Supporters  see Kaepernick as a champion of individual rights, fighting for a sense of social justice, for not just people of color, but all minorities and people who feel at times like second class citizens.  However s ome people see him as a questionable cha...

     As more and more businesses appear in today's society, it becomes inevitably harder for current businesses to keep their doors open. The amount of competition in the business world is astounding and has caused many businesses to create unique products to prevent closure. For instance, Walmart invented  tropical-fruit-punch-flavored pickles, called tropickles, in response to one of their biggest competitors, Amazon, purchasing  Whole Foods. Once Amazon acquired Whole Woods, they were able to lower many of the prices, causing more customers to buy their groceries from there. This hurt many stores that also sold groceries, like Walmart, because they started to lose customers to Whole Foods. To gain their customers back, Walmart created the tropickle. While this new invention sound intriguing, I don't think I would ever actually buy it. C ombining two very different foods products to create one prod...

Whenever I am in need of groceries, I instantly think of Trader Joe's. Why? Trader Joe's has a one of a kind customer experience that causes customers to keep returning. For instance, Trader Joe's employees connect with customers on an emotional level. They chat with customers at the register and walk with customers to help find certain goods. Trader Joe's, also, is willing to take advice from customers on where to open new stores. And most importantly, the employees are not afraid of going the extra mile to help customers out. For instance, one employee delivered food, a process that they normally don't do, to an elderly at their home since they were snowed out and couldn't get necessary groceries. These actions have helped Trade Joe's preserve their customers and gain many more.